About us

Lucy Guinness founder of Poplin


POPLIN was founded by Lucy Guinness (née Archibald) to offer sophisticated women lounge/sleepwear that would perfectly blend function and form- letting them look and feel amazing.

After graduating from Oxford, Lucy won a scholarship to study History of Fashion at London's Courtuald Institute of Art. Deep in the fashion archives of famous museum collections, examining antique and vintage garments, she was inspired to develop a contemporary line of lasting pieces that would be worn and loved until they too were old and threadbare.

But a career in fashion and travel writing beckoned first. Lucy started out at WGSN- the world's leading trend-forecasting and analysis service, moving on to Luxury Society, an editorial and social networking start-up for the luxury industry. She has also contributed to a range of other publications including Nowness, The Wall Street Journal and international editions of Vogue, Conde Nast Traveller, Elle and Marie Claire, alongside writing and editing the blog for jewellery brand, Mawi.

Whether covering the Venice Art Biennale or the Jaipur Literary Festival, reviewing a hotel in Singapore or interviewing a new name at London Fashion Week, Lucy's writing career has seen her rack up airmiles and gather a wealth of design inspiration.

In 2010 her sense of adventure led her to live in India; she now divides her time between Bombay and London. 

As a freelance writer, Lucy often worked from home and wanted a line of luxurious loungewear that would be both chic and comfortable. So she created POPLIN-  a fashionable loungewear line inspired by classic men's tailoring. All POPLIN pieces are designed to be both practical and beautiful- there's no reason why you can't look wonderful while you're relaxing.

Based in India, Lucy has worked on finding the best suppliers and artisans from all over the country for everything from hand-printed silks to the perfect buttons. The brand aesthetic however is effortless and quintessentially British, because even though the POPLIN girl loves to travel and go on adventures, what she loves even more is coming home.